How to Avoid Common Mistakes in TikTok Ads

Even marketers who have been doing it for a long time make mistakes that hurt results. Let's talk about the most common mistakes people make when advertising on TikTok and how to fix them quickly.

Using TikTok like other sites

The way people act on TikTok is different. Here, copying the styles of Facebook or Instagram ads doesn't work very often. Ads on TikTok should look natural, not too polished.

Not paying attention to trends

Trends are what make TikTok work. Brands that don't pay attention to viral challenges or trending sounds miss out on easy ways to get their name out there.

Weak Hooks

The first three seconds are the most important. If you don't grab people's attention right away, they won't watch for long and won't do well.

Not paying attention to CTAs and captions

Even videos that are interesting need direction. Always make sure there is a clear call to action and text that is easy to read on the screen.

Not optimizing for mobile

A lot of people watch on their phones. Make sure that your text, images, and landing pages all load correctly on smaller screens.

Not Testing Enough

It's not realistic to expect success from just one creative. Always test different versions, look at the data, and make changes.

Stay Away from These with Expert Help

We have run hundreds of TikTok ads at Social Media Infinity. We know how to make average ads into great ones and what not to do.

In conclusion

It's just as important to run great ads as it is to avoid common mistakes.
Your campaigns will do better, faster, and more consistently when you work with people who know how TikTok works.